Press Release

Client: North London Superstars Sports Club

Audience: Local (London area) radio listeners

Brief: Make people aware of the event and how they can contribute. (I woke up to hear Chris Tarrant reading this out on Capital Radio - made my day.)

PRESS RELEASE

Distribution: London Local Radio Stations

Contact: Eddie Ward

North London Superstars

tel: XXXX XXX XXXX

CHARITY CYCLE RIDE

If you're driving towards Oxford this Saturday October 7th, and you pass a long line of tired-looking cyclists, spare a thought for those way at the back.

They're the unfit ones, who've volunteered to join the North London Superstars Sports Club on their charity cycle ride from Central London all the way to Oxford to raise money for Cystic Fibrosis Research.

The fit ones at the front are used to riding this kind of distance - two years ago, they raised nearly a thousand pounds for Multiple Sclerosis Research when they cycled to Brighton.

This year, there's a more personal reason: little Annabelle Johnson is only two years old, but she's one of the many thousands of CF victims in the UK. And her uncle Scott is one of the riders.

Boxing champion Lloyd Honeyghan will be at Waterloo Bridge to see the cyclists off at eight on Saturday morning, and Annabelle will be waiting at the finish line, 75 miles, ten hours and more than a few sore backsides later.

They're taking only one official break at the Palmer Arms Inn at Dorney, where there'll be a collection box.

So if you can't stop there and drop a few coppers in, at least give them an encouraging wave as you drive by - they'll need all the help they can get!

END